Work Samples – HRSA Workforce Outreach
COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
  • Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
  • Client Sample Was Produced For:The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
  • Date of Sample item: August 2020 – January 2022 (contract continues to present day)


Encourages Hispanic audiences to get the COVID-19 vaccine and booster shots by telling a relatable story. Awards: Two Telly Awards and Two Communicator Distinction Awards.  

Target Audience: Hispanic/Latino health navigators


Glow Up

Target Audience: Hispanic/Latino young adults (English preferring)

Rayo De Esperanza

Target Audience: Hispanic/Latino older adults (65+)


U.S. Department of Health & Human Services We Can Do This Vaccine Confidence Public Education Campaign
  • Program Objective: Increase vaccine uptake in eligible audiences in an effort to prevent hospitalizations and deaths from COVID.
  • Client Sample Was Produced For: U.S. Department of Health & Human Services
  • Date of Sample item: 2021
  • Target Audience: AANHPI
  • Languages: Vietnamese, Native Hawaiian and Pacific Islander, Filipino, Cantonese, Pan Asian, Korean, Tagalog, Mandarin
Language: Vietnamese


Language: Native Hawaiian, Pacific Islander


Language: Filipino


Language: Cantonese

Language: Pan Asian


Language: Mandarin


Language: Korean



  • Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
  • Client Sample Was Produced For: Centers for Medicaid and Medicare Services
  • Date of Sample item: January 2022
  • Target Audience: Men and women 65+


Get Screened Campaign / Revísate Ya
  • Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+



Region 5 Fire Hire Jobs Recruitment 

Public Service Announcements and Advertising Campaign to increase diversity among candidates and to fill temporary and permanent positions within the Forest Service.
  • Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in Region 5, California in the face of increasing wildfire activity.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 12/18/2017 – 1/21/2018

  • Program Objective: Encourage Spanish-speaking individuals to visit the new donaciondeorganos.gov website for more information about becoming an organ donor.
  • Client Sample Was Produced For: HRSA DoT
  • Date of Sample item: 2021

  • Program Objective:To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022

Ignora la desinformación y vacúnate


  • Program Objective: To support increase interest in and awareness of nursing careers among Hispanic audiences.
  • Client Sample Was Produced For: National Association of Hispanic Nurses (NAHN) SEPA Grant
  • Date of Sample item: 2016


  • Program Objective: Provide education to at-risk Medicare recipients who may be susceptible to Medicare fraud.
  • Client Sample Was Produced For: CPS
  • Date of Sample item: June 2023


  • Program Objective:Communicate vital mental health information to remove stigma and start conversations in Hispanic communities.
  • Client Sample Was Produced For: Robert Wood Johnson Foundation (RWJF)
  • Date of Sample item: 2022


  • Program Objective:To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022

Ignora la desinformación y vacúnate


  • Program Objective: Recruit residents to join the DC government workforce.
  • Client Sample Was Produced For: Executive Office of the Mayor, DC
  • Date of Sample item: 2022 – 2023

Dr Daniels


  • Program Objective: Improve awareness of North Dakota opportunities, initiatives and recruitment of people to the state.
  • Client Sample Was Produced For: North Dakota Department of Commerce
  • Date of Sample item: 2024


  • Program Objective: Help indigenous families understand the benefits and opportunity to secure health coverage for themselves and their children through Medicare, Medicaid, the Health Insurance Marketplace or their state’s Children’s Health Insurance Program (CHIP).
  • Client Sample Was Produced For: Centers for Medicare and Medicaid Services
  • Date of Sample item: 2013 – 2020

  • Program Objective: Raise awareness and encourage conversations around testing, treatment, and prevention of sexually transmitted infections among Indigenous audiences.
  • Sample Provided for: Northwest Portland Area Indian Health Board.
  • Date of Sample item: 2021 – Present

  • Program Objective: Help connect eligible rural, Hispanic and Native American communicates in North Dakota to services available through Women’s Way, North Dakota’s breast and cervical cancer early detection program.
  • Sample Provided for: North Dakota Department of Health and Human Services, Women’s Way Program
  • Date of Sample item: 2013 – Present

  • Program Objective: Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2017
  • Format: Digital Ad, Social Media



  • Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in the face of increasing wildfire activity.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 12/18/2017 – 1/21/2018

  • Program Objective: Support project learning goals and increase understanding and awareness of the Project FirstLine brand.
  • Client Sample Was Produced For: CDC NCEZID Project FirstLine
  • Date of Sample item: August 2022



  • Program Objective:Communicate the dangers posed by certain skin lightening products to multicultural communities in the United States.
  • Client Sample Was Produced For: FDA Office of Minority Health and Health Equity (OMHHE)
  • Date of Sample item: 2022

  • Program Objective:To educate Hispanic audiences about safety and the proper handling of pesticides.
  • Client Sample Was Produced For: National Environmental Protection Agency – Office of Pesticides Programs
  • Date of Sample item: 2022 – 2023

  • Program Objective: Promote HRSA’s National Bullying Prevention Initiative through the development and delivery of communication materials.
  • Client Sample Was Provided For: HRSA
  • Date of Sample item: 2016-2020

  • Program Objective: To recruit 250 new officers every year over a four-year campaign.
  • Client Sample Was Provided For: Prince George’s County, Maryland Police Department
  • Date of Sample item: 2005

  • Program Objective: Educate and engage community members and stakeholders to generate awareness and participation in exposure assessments.
  • Client Sample Was Provided For: CDC Agency for Toxic Substances and Disease Registry
  • Date of Sample item: 2018-2022

  • Program Objective: Educate providers treating pediatric patients with suspected and confirmed cases of Multisystem Inflammatory Syndrome in Children (MIS-C)
  • Client Sample Was Provided For: Centers for Disease Control and Prevention
  • Date of Sample item: 2020-2022

  • Program Objective: Raise awareness and encourage conversations around testing, treatment, and prevention of sexually transmitted infections among Indigenous audiences.
  • Client Sample Was Provided For: Northwest Portland Area Indian Health Board.
  • Date of Sample item: 2021-Present

  • Program Objective: In an effort to reach the Asian community, a Census Asian Week of Action was developed to ask media and community partners to rally around a core set of messaged pressing audiences to self-respond online before time ran out.
  • Date of Sample item: 2020

Get Screened Campaign / Revísate Ya
  • Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+
  • Format: Digital Ad, Social Media

Get Screened Campaign / Revísate Ya
  • Program Objective: Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+
  • Format: Digital Ad, Social Media

  • Program Objective: Encourage Spanish-speaking listeners to consider organ donation and communicate the benefits of donation.
  • Client Sample Was Produced For: HRSA
  • Date of Sample item: 2015

  • Program Objective: To support increase interest in and awareness of nursing careers among Hispanic audiences.
  • Client Sample Was Produced For: National Association of Hispanic Nurses (NAHN) SEPA Grant
  • Date of Sample item: 2016

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
  • Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
  • Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
  • Date of Sample item: August 2020 – January 2022 (contract continues to present day)
  • Format: 30s Radio PSA Spanish, Podcast with María Elena Salinas – English


  • Program Objective: Create awareness of fire prevention measures in USFS Region 3, a location with a high prevalence of wildfires.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 2017-2022


  • Program Objective: To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022


  • Program Objective: To educate Hispanic audiences about safety and the proper handling of pesticides.
  • Client Sample Was Produced For: National Environmental Protection Agency – Office of Pesticides Programs
  • Date of Sample item: 2022 – 2023


  • Program Objective: Advance the national HIV/AIDS strategy by increasing HIV awareness and prevention among affected Hispanics, aiming to decrease HIV infections and improve health outcomes for those living with HIV/AIDS.
  • Client Sample Was Produced For: CDC National Center for HIV, Viral Hepatitis, STD, and TB Prevention (NCHHSTP)
  • Date of Sample item: 2016


Salud a Nuestra Alcance / Health Within our Reach
  • Program Objective: Combat misinformation and promote full access to health at work among communities of frontline workers by creating and promoting a space where they can easily navigate to find useful information.
  • Client Sample Was Produced For: Centro de los Derechos del Migrante, Inc. (under a cooperative agreement with US Centers for Disease Control)
  • Date of Sample item: October 2021
  • Target Audience: Migrant workers in the meat processing industry with an emphasis on the Mexican community
  • Url: saludanuestroalcalnce.org

  • Program Objective: Provide an online guide for Spanish-speaking and Low-English proficiency applicants to apply for USFS fire hire jobs.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 12/18/2017 – 1/21/2018

  • Program Objective: Support RWJF’s ongoing health education initiatives tackling such sensitive topics as mental health.
  • Client Sample Was Provided For: Robert Wood Johnson Foundation (RWJF)
  • Date of Sample item: 2023

  • Program Objective: To support SAMHSA’s National Recovery Month activities by educating Spanish-preferring Americans about treatment and mental health services available to those with substance abuse problems.
  •  Client Sample Was Produced For: SAMHSA
  • Date of Sample item: 2017-2023
  • Url: laredhispana.org/marihuana

  • Program Objective: To engage and educate target populations on topics that encourage leading a healthy lifestyle.
  •  Client Sample Was Provided For: DC Health HIV/AIDS, Hepatitis, STD, TB Administration
  • Date of Sample item: 2018-Present

  • Program Objective: Improve awareness of North Dakota opportunities, initiatives and recruitment of people to the state.
  •  Client Sample Was Provided For: North Dakota Department of Commerce
  • Date of Sample item: 2024

  • Program Objective: Raise awareness and encourage conversations around testing, treatment, and prevention of sexually transmitted infections among Indigenous audiences. / Sample Provided for: Northwest Portland Area Indian Health Board.
  • Sample Provided for: Northwest Portland Area Indian Health Board.
  • Date of Sample item: 2021

Summary of Work Samples

Meet the team

Work Samples – HRSA Workforce Outreach

1. Promotional Videos Juntos Sí Podemos, HHS COVID-19 Public Education Campaign COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign Don’t Miss the Game Encourages Hispanic audiences to get the COVID-19 vaccine and booster shots by telling a relatable story. Awards: Two Telly Awards and Two Communicator Distinction Awards.   Jack of All […]