Beni Paz Goldenheart, (Jeff Kline), MA. Ed.’s media journey began with the Free Speech Movement at UC Berkeley in 1964, advocating for civil rights. Over the decades, he pioneered multimedia campaigns empowering marginalized communities globally, from Native Americans in New Mexico to citizens in the Middle East. Through documentaries, radio shows and on-the-ground connections he fosters dialogue and positive change. As the chairman of HCN Global, he champions teamwork for societal betterment.

Alison has 25 years of experience developing complex integrated marcomms solutions across public and private sectors. Her portfolio highlights behavior change and social impact initiatives with government, nonprofit, philanthropy, academia, and above-brand Fortune 100-1000 companies.

Alison’s focus areas are health equity (vaccines, chronic diseases, infectious diseases, impaired driving, cancer, reproductive health, domestic violence, gun violence prevention, clinical trials) and social determinants of health (financial literacy, housing and homeownership, climate and environment, energy efficiency, civic participation, immigration, workforce development, and youth). In her not-so-secret parallel life, Alison is a musician who performs with the all-women Afro-Brasilian percussion group Batalá.

Ana Saraí is an award-winning Multicultural Communications Strategist with 18+ years of experience in operations management, communications, outreach for consumers and partner relations for non-profit, private sector, and federal clients with a focus on health, technology, and finance. As HCN Global’s COO,  she oversees  all client projects, ensuring efficient delivery while leveraging expertise in multicultural markets.

Bill Rodriguez, CPA, brings nearly 30 years of comprehensive expertise in accounting, project management, financial analysis, budgeting, policy development, software implementation, tax reporting, audits, and consulting across diverse industries. As CFO at HCN Global, he oversees all financial aspects, from daily operations to long-term strategy, including revenue, expenses, compliance, risk, and HR management. A native of Washington, DC, outside of work Bill enjoys spending time with his wife Yasmin and family, playing golf, working out (especially running with his Husky/Aussie mix “Max”), spending time with friends, and traveling.

Lina Cruz is the SVP of Client and Sponsor Services at HCN Global. With over 20 years of experience, Lina Cruz leads the development and execution of marketing, communications, and public relations strategies for multimillion-dollar public, private and nonprofit organizations across diverse industries in the U.S. and Latin America. Lina Cruz continues leading ideas that transform behaviors and deliver results for clients and sponsors.

José has been a creative specialist at HCN Global since 2009, developing original content for various platforms and leading creative campaigns for government and nonprofit. He also supports media relations, ensuring clients’ messages reach Spanish-language media. José is a respected Latino journalist, hosting HCN Global’s immigration show and engaging with callers nationwide. With over 25 years of experience, he has reported on politics, US-Mexico relations, immigration, and the US Latino population’s growth. José graduated from La Universidad Autonoma Metropolitana de Mexico and resides in Maryland with his family.

Veronica Ortega is a VP, Client Services Lead with over fifteen years of experience in marketing, advertising, and account management across diverse industries. At HCN Global, she oversees key projects and campaigns, including integrated strategies, creative, paid and earned media, implementation plans and evaluation. Veronica is passionate about integrated marketing, identifying effective ways to connect with multicultural audiences and delivering great work and results.

LeShaundra Cordier, a seasoned health communicator with 19+ years of experience in public health, is leading efforts in client growth, developing effective strategies, and managing multicultural initiatives. She supports communication and marketing activities, product creation, and federal, state, and local partnerships focused on BIPOC communities for a variety of health topics, including mental health, substance use disorder, healthy aging, emergency response, maternal and child health, and injury prevention.  

Since 2000, Tracy McCarty has been devoted to funding and business development for nonprofits and mission-driven companies. As the Senior Director of Business Development at HCN Global, Tracy manages proposal development and pricing for federal, SLED, nonprofit and corporate CSR clients, as well as applying her extensive experience in grants management to work with foundations.

Mariana Nonino is the Director of Digital Media at HCN Global, overseeing digital platforms for our consumer-facing media brands. With a focus on accessibility to information in the United States, Mariana leads innovative initiatives to provide resources that connect and empower multicultural communities. Her dedication to excellence in digital media has been instrumental in expanding the reach and relevance of online information for Latino and multicultural audiences.

Newman Barreto is an experienced Art Director, Graphic Designer, and Front-End Developer with over 20 years of expertise in creating compelling visual identities. Proficient in design software and web development, Newman excels at leading design projects from concept to completion. Currently, as HCN Global’s Lead Designer, he is known for exceeding client expectations and delivering impactful designs that seamlessly blend aesthetics and functionality.

As the Digital Marketing Director at HCN Global, Vianel Garcés leads the delivery of digital media strategy, planning, buying, activation, and performance for all clients across multiple channels and platforms. With over 13 years of experience in digital marketing, Vianel has developed and executed successful campaigns that reach, engage, and empower multicultural audiences on issues that matter to them.

With over 25 years in the broadcast industry, Yelena is a Hispanic media professional with a Bachelor’s in Communications and a Master’s in Marketing and PR. As an expert in audio syndication, radio content production, media relations management, and marketing initiatives, Yelena heads the Affiliates and Media Relations department at La Red Hispana within HCN Global, developing strategies for new affiliate integration, media tours, market analysis, and audiovisual content production.

With over twenty-five years of experience, Ms. Collins is a versatile marketing professional who has worked extensively in the non-profit sector, cause and mission-based marketing, as well as in various for-profit industries both in the U.S. and Latin America. At HCN Global, she specializes in developing, implementing, and overseeing effective marketing campaigns for clients, ensuring they align with strategy, meet deadlines and stay within budget.

Mariana is a bilingual Marketing and Communications Specialist with over eight years of experience in the field. She has experience with clients in different sectors, including non-profits, government, pharmaceuticals, and others. As a Senior Account Executive, Mariana acts as the liaison between clients and the organization, manages the day-to-day projects and campaigns, and makes sure metrics are met.

Alicia Vigil Blanco is a bilingual communications professional with 20+ years of experience working for clients in the non-profit, healthcare, and government sectors. In her current role as an Account Supervisor, she leads the earned media and public relations efforts for multiple clients, handling the day-to-day media relations tasks and collaborating with other account teams to support client requests and deadlines. In her free time, she is a passionate activist for animal and human rights. 

Daniel is a seasoned multimedia professional with 20 years of experience in audio production, engineering, and operations management across radio, podcast, and digital platforms. Currently, he serves as the Multimedia Producer at HCN Global for La Red Hispana, overseeing PSA production for the LRH radio network, on-air production for all long-format programs, and social media content creation from these programs.

Susana Pérez is a journalist with over 18 years of experience in radio, TV, information, and production. At HCN Global and La Red Hispana, she specializes in content measurement, creation, and distribution. She serves as the liaison between LRH and the radio and TV station network, addressing the needs of affiliated media that share information with our community. Additionally, she is a voice-over artist, host of digital segments, and co-host of long-format programs.

Angela joined HCN Global in 2021 and has since been deeply invested in the organization’s mission to improve the lives of multicultural and marginalized communities. With a diverse skill set and a passion for social impact, Angela plays an integral role in various administrative and business development functions at HCN Global. She actively researches and identifies grant and solicitation opportunities, contributing to the financial growth and sustainability of HCN Global. In addition, she is instrumental in creating and maintaining a comprehensive Business Development Marketing Materials library.

Eddie is an experienced writer and researcher/analyst whose work as part of HCN Global’s Business Development team connects the company with nonprofit, government, and commercial clients seeking to reach multicultural audiences. With 6+ years of experience in writing for B2B marketing, Eddie excels at connecting our strengths to the needs of potential clients and clearly communicating how we will reach ambitious goals with strategic and effective planning.

Luisa is proficient in social media, SEO, and paid media, who specialize in crafting personalized campaigns to engage specific audiences. Her focus lies in enhancing brand visibility amidst competitive digital environments, underpinned by their grasp of consumer behavior and market dynamics. Luisa adeptly adapts strategies to evolving requirements, seamlessly transitioning between content creation, performance-oriented ad campaigns and delivering measurable results.