HCN’s Forest Service, English
Odney’s Theodore Roosevelt National Park
Odney’s ND Tourism / Hunting
Odney’s ND Tourism / Fishing
COVID-19 Public Education Campaign
COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
- Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
- Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
- Date of Sample item: August 2020 – January 2022 (contract continues to present day)
National Crime Prevention Council “Mom’s Job”
Groundbreaking TV and radio PSA to help reduce violent crimes. The campaign encouraged viewers and listeners to “Start the conversation, help stop crime” so that we can all celebrate safer communities.
- Program Objective: To help reduce violent crimes and reinforce the point that reducing crime is a shared responsibility of community members and law enforcement.
- Client Sample Was Produced For: The National Crime Prevention Council (NCPC) in partnership with the U.S. Department of Justice’s Bureau of Justice Assistance
- Date of Sample item: 04/01/2022 – 04/01/2023
Keep America Beautiful “Recycle Like Everyone is Watching”
The CauseWay Agency leveraged the disarming charm and humor of the spots to resonate with PSA Directors and secure substantial donated media. This approach proved effective based on the impressive results of over $75M+ in estimated donated media value over two years.
- Program Objective: Promote cleaner communities through engaged citizenry. Focus on reducing litter and encouraging recycling of PET plastic bottles.
- Client Sample Was Produced For: Keep America Beautiful
- Date of Sample item: 06/01/2021 – 06/01/2023
Region 5 Fire Hire Jobs Recruitment
Public Service Announcements and Advertising Campaign to increase diversity among candidates and to fill temporary and permanent positions within the Forest Service.
- Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in Region 5, California in the face of increasing wildfire activity.
- Client Sample Was Produced For: USDA Forest Service
- Date of Sample item: 12/18/2017 – 1/21/2018
Juntos Sí Podemos, COVID-19 Public Education Campaign
COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
- Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
- Client Sample Was Produced For:The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
- Date of Sample item: August 2020 – January 2022 (contract continues to present day)
National Crime Prevention Council “Mom’s Job”
Groundbreaking TV and radio PSA to help reduce violent crimes. The campaign encouraged viewers and listeners to “Start the conversation, help stop crime” so that we can all celebrate safer communities.
- Program Objective: To help reduce violent crimes and reinforce the point that reducing crime is a shared responsibility of community members and law enforcement.
- Client Sample Was Produced For: The National Crime Prevention Council (NCPC) in partnership with the U.S. Department of Justice’s Bureau of Justice Assistance
- Date of Sample item: 04/01/2022 – 04/01/2023
