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AARP Foundation: Tax Aide Volunteer Recruitment

The campaign supported the AARP Foundation’s Tax-Aide Program by integrating recruitment PSAs into HCN’s daily radio programs, achieving significant reach and impressions through their national network.
Invoice and charts.

The Goal

To recruit volunteers for the AARP Foundation’s Tax-Aide Program in local areas by leveraging HCN’s national network of radio affiliates.

The Strategy

HCN partnered with the AARP Foundation to support their Tax-Aide Program by integrating existing recruitment PSAs into daily radio programs distributed on HCN’s owned La Red Hispana network. The campaign aimed to recruit volunteers by utilizing the reach of their national network.

The results

The campaign successfully distributed PSAs to 162 stations, resulting in an estimated 17.3 million impressions from listeners aged 18 and older.

The deliverables

HCN integrated existing recruitment PSAs into their daily radio programs, distributed these PSAs to their national network of 162 stations.

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Invoice and charts.

AARP Foundation: Tax Aide Volunteer Recruitment

The campaign supported the AARP Foundation’s Tax-Aide Program by integrating recruitment PSAs into HCN’s daily radio programs, achieving significant reach and impressions through their national network.