Environment & Climate

EPA: Pesticide Exposure Prevention

Implemented a rural-focused campaign using "edu-tainment" radio to reach limited English proficiency (LEP) farmworker audiences.

The Goal

Ensure Farmworkers (FW) are reminded about WPS to reduce pesticide exposure risk.

The Strategy

The campaign focused on rural areas, using “edu-tainment” radio to reach limited English proficiency (LEP) farmworker audiences. It aimed to educate about childhood pesticide exposure risks from pregnancy to teenage years.

The results

The campaign achieved 38.8 million radio gross impressions plus non-rated rural reach, along with 89,943 video plays and 83,793 social media impressions.

The deliverables

We conducted formative research, focus groups, surveys, and interviews. Production included radio PSAs, graphic treatments, social media content, and videos. Dissemination was done 100% via HCN’s owned channels: La Red Hispana Radio, La Red Hispana Website, and La Red Hispana Social Media.